Conversion definition and tracking review
Agree what counts as a verified lead and validate the event definition.
DONE-FOR-YOU Paid Media
Put your ad budget behind measurable demand.
Done-for-you Google Ads improvements tied to verified leads and acquisition efficiency.
DONE-FOR-YOU SERVICES
What ZeroDark does for you.
ZeroDark plans and performs the agreed work below, guided by your marketing evidence and the KPIs reported in SharkBlade.
Search term and targeting refinement
Review relevant demand, queries and exclusions against the campaign objective.
Ad and landing page improvements
Connect the ad promise to the landing-page experience and enquiry action.
Budget and campaign experiments
Run scoped campaign and budget tests, then review leads and acquisition efficiency.
MEASURED IN SHARKBLADE
Measured in SharkBlade.
Track the performance behind your score and the impact of implemented improvements.
Lead efficiency requires verified conversion definitions.
OUR PROCESS
From evidence to improvement.
A clear, collaborative process that keeps the work focused and measurable.
01
Review the evidence
Assess current performance and the opportunities in SharkBlade.
02
Align the priorities
Choose the focus areas, scope and KPIs for the work.
03
Perform the work
Implement the agreed improvements with clear communication.
04
Review the results
Track performance in SharkBlade and refine the next steps.
RELATED SOLUTIONS
Explore connected solutions.
Extend the impact with connected work across your marketing.
Website Analytics & Conversion
Validate measurement and improve pages, offers and inquiry paths using actual website evidence.
Explore done-for-you services →Lead Capture & Demand Systems
Improve forms, chat, booking, paid-ad capture and supported visitor feeds. Review nine capture categories, with the source and visitor information available in SharkBlade.
Explore done-for-you services →GET STARTED
Improve the performance behind your score.
Discuss a tailored performance plan based on your audit and SharkBlade insights.