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ABOUT ZERODARK / MARKETING INTELLIGENCE & REPORTING
ZeroDark connects discovery, ongoing marketing intelligence and practical improvements. We help B2B business owners, marketing professionals and agencies understand the evidence behind their marketing and choose what to do next.
Marketing decisions span search, websites, social media, advertising and lead capture. A useful picture brings those areas together while showing where the evidence is strong and where more information is needed. ZeroDark’s approach connects an accessible starting point with ongoing measurement and optional help performing the work.
01 / DISCOVER
The free Digital Visibility Audit reviews available website and search evidence without requiring access to private marketing accounts. It gives you an initial view of opportunities and practical priorities.
02 / UNDERSTAND
SharkBlade brings supported marketing evidence into category scores, underlying KPIs, historical views and reporting. Fin, its AI Marketing Strategist, helps explain that evidence and explore possible next steps.
03 / IMPROVE
Choose optional done-for-you performance solutions aligned with the metrics SharkBlade measures. Agree the work, improve the underlying marketing and revisit the relevant KPIs over time.
THE SHARKBLADE FRAMEWORK
SharkBlade organizes intelligence across eight scoring areas: Site Health, Search Engine Visibility, Search Traffic, Web Analytics, Paid Media, Social Media, AI Visibility and Lead Capture. Available measurements depend on supported sources and workspace coverage. Together, they help connect how buyers discover you, engage with your marketing and take the next step.
Public observations, research estimates and connected measurements answer different questions. Their source, coverage and reporting period give the findings context.
A category score helps organize attention. The underlying KPIs explain what changed and where further work or evidence may be needed.
Connect each priority with a practical task, an owner and a measure to revisit. Your team, agency or ZeroDark can perform the work.
Understand where marketing needs attention, discuss priorities with your team and make decisions with the relevant evidence in view.
Connect channel reporting, investigate KPI gaps and explain the reasoning behind your next improvement priorities.
Use a shared measurement framework to support client reporting, strategy conversations and the work your agency delivers.
GET STARTED
Explore the free audit, see how SharkBlade supports ongoing intelligence, or discuss the priorities you want help putting into practice.