Lead event and analytics validation
Define the lead-producing events and sessions that will represent meaningful action.
DONE-FOR-YOU Web Analytics
Make every website visit easier to understand and act on.
Validate measurement and improve pages, offers and inquiry paths using actual website evidence.
DONE-FOR-YOU SERVICES
What ZeroDark does for you.
ZeroDark plans and performs the agreed work below, guided by your marketing evidence and the KPIs reported in SharkBlade.
Landing page and offer improvements
Review landing-page intent, message clarity and the path to a next step.
Form and call-to-action optimization
Improve navigation, contact and enquiry pathways based on observed behavior.
Engagement and conversion experiments
Review engagement and lead-producing sessions before evaluating an experiment.
MEASURED IN SHARKBLADE
Measured in SharkBlade.
Track the performance behind your score and the impact of implemented improvements.
Verified lead events are distinguished from generic analytics events.
OUR PROCESS
From evidence to improvement.
A clear, collaborative process that keeps the work focused and measurable.
01
Review the evidence
Assess current performance and the opportunities in SharkBlade.
02
Align the priorities
Choose the focus areas, scope and KPIs for the work.
03
Perform the work
Implement the agreed improvements with clear communication.
04
Review the results
Track performance in SharkBlade and refine the next steps.
RELATED SOLUTIONS
Explore connected solutions.
Extend the impact with connected work across your marketing.
Website Health & Performance
Done-for-you technical improvements guided by SharkBlade's Site Health evidence.
Explore done-for-you services →Lead Capture & Demand Systems
Improve forms, chat, booking, paid-ad capture and supported visitor feeds. Review nine capture categories, with the source and visitor information available in SharkBlade.
Explore done-for-you services →GET STARTED
Improve the performance behind your score.
Discuss a tailored performance plan based on your audit and SharkBlade insights.