Forms, chat and booking setup
Improve contact, chat and calendar entry points across useful buyer journeys.
DONE-FOR-YOU Lead Capture
Capture interest. Connect the evidence. Act on demand.
Improve forms, chat, booking, paid-ad capture and supported visitor feeds. Review nine capture categories, with the source and visitor information available in SharkBlade.
DONE-FOR-YOU SERVICES
What ZeroDark does for you.
ZeroDark plans and performs the agreed work below, guided by your marketing evidence and the KPIs reported in SharkBlade.
Supported lead-feed validation
Validate supported incoming feeds and how captured enquiries are represented.
Identity and source-data consistency
Keep identities and campaign sources consistent so demand can be reviewed.
ICP intent criteria and routing
Agree what qualifies as an ICP intent company and the next action on that signal.
NINE CAPTURE CATEGORIES / ONE CONNECTED VIEW
See every way interest reaches your business.
SharkBlade separates the nine capture categories below. ZeroDark can help improve the entry points and validate supported feeds so each source is easier to review.
01
WEBSITE INQUIRIES
Website Forms
Review inquiries captured through your website forms, with submission and source details where available.
ZeroDark can improve forms, field mapping and delivery into SharkBlade.
02
BOOKINGS & MEETINGS
Calendar Events
See captured calendar events and bookings from supported connected sources.
ZeroDark can improve booking paths and validate calendar-event intake.
03
CONVERSATION CAPTURE
Chat Leads
Review identifiable leads captured through supported chat intake.
ZeroDark can improve chat entry points and validate the information delivered.
04
PAID ADVERTISING
Ad Conversions
Follow monthly reported paid-ad conversion totals, separately from identifiable contact records.
ZeroDark can review conversion actions, tracking consistency and campaign-to-page paths.
05
AD-PLATFORM INQUIRIES
Ad Lead Forms
Review contact records supplied by supported ad lead forms, including Google Ads lead-form intake.
ZeroDark can configure supported intake and validate lead fields and source details.
06
WEBSITE VISITOR INFORMATION
Identified Visitors
Review identified website visitor records and available company, contact and visit details supplied by the source.
ZeroDark can help configure supported visitor feeds and improve the information used for follow-up.
07
COMPANY-LEVEL ACTIVITY
Company Visits
Review captured company visit records as a distinct view of website interest.
ZeroDark can validate supported company-visit intake and company context.
08
ICP INTEREST SIGNALS
Company Intent
Review company intent records and available signals relevant to your ideal customer profile.
ZeroDark can help refine ICP criteria, source consistency and review priorities.
09
ADDITIONAL INTAKE
Other Captured Leads
Keep other supported captured lead records visible alongside the primary sources.
ZeroDark can review classification, identity fields and source-data consistency.
FROM A VISIT TO USEFUL CONTEXT
Understand the visitor information available.
Where supplied by the connected source, records can include company name, website and location; a person’s name, title, phone and email; capture date and source; visit counts, pages viewed, visit dates and referrers. Available form, campaign and activity details add context to the inquiry.
Available fields depend on the source and the record received.
REPORTING & SCORE
Track the activity. Measure the underlying KPIs.
Each capture category has its own reporting card and monthly trend. The Lead Capture score uses three KPIs: unique new inbound leads, unique identified website visitors and new ICP intent companies.
Reported ad conversions, identified visitors, company interest and person inquiries remain distinct measures. Captured demand is reported separately from sales and revenue.
ACTUAL SHARKBLADE / CAPTURED DEMAND
See the captured demand behind the score.
Explore source, company and contact details in the ZeroDark Demo Client’s Lead Capture table.
View contact and activity columns
MEASURED IN SHARKBLADE
Measured in SharkBlade.
Track the performance behind your score and the impact of implemented improvements.
Captured demand is reported separately from sales and revenue.
OUR PROCESS
From evidence to improvement.
A clear, collaborative process that keeps the work focused and measurable.
01
Review the evidence
Assess current performance and the opportunities in SharkBlade.
02
Align the priorities
Choose the focus areas, scope and KPIs for the work.
03
Perform the work
Implement the agreed improvements with clear communication.
04
Review the results
Track performance in SharkBlade and refine the next steps.
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Improve the performance behind your score.
Discuss a tailored performance plan based on your audit and SharkBlade insights.