Understand the evidence.
Ask Fin to explain your KPIs, category scores and measurement gaps using the evidence available in your workspace.
FIN / YOUR AI MARKETING STRATEGIST
Your marketing data.
A clearer next move.
Meet Fin, the AI Marketing Strategist inside SharkBlade. Understand your scores, identify priorities and get practical guidance grounded in your marketing evidence.
Available inside SharkBlade workspaces.
FROM INTELLIGENCE TO DIRECTION
Know what matters. Understand what comes next.
Fin helps you make sense of your marketing performance and turn questions into focused next steps.
Find your next priorities.
Explore practical improvements across all eight scoring categories, with actions connected to the KPIs SharkBlade measures.
See what improvement could mean.
Fin can explain calculated score scenarios for supported KPI improvements, with clear assumptions and review timelines.
GROUNDED IN YOUR WORKSPACE
Your evidence is the starting point.
Fin works with the selected workspace’s scores, KPI values, available history, search queries, channel breakdowns and site audit findings. Guidance reflects the evidence available and its reporting period.
Across all eight categories. Site Health, Search Engine Visibility, Search Traffic, Web Analytics, Paid Media, Social Media, Lead Capture and AI Visibility.
Clear about the limits. Missing evidence stays unavailable. Conditional score scenarios are explained as possibilities, with their assumptions.
OPTIONAL CURRENT RESEARCH
Add current guidance to the conversation.
Select “Research current strategies” inside Fin to add category-based web research and source links to your workspace analysis.
Use it when you want current practical guidance alongside your performance evidence. Research is optional and uses your workspace’s research allowance.
START A USEFUL CONVERSATION
Bring your next marketing question.
Examples of questions you can ask Fin.
“What is holding back our SharkBlade score?”
“Which social media KPIs should we focus on next?”
“What practical steps could improve our lead capture performance?”
“What would the next supported KPI threshold mean for our score?”
BUILT AROUND HOW YOU WORK
One strategist. Different perspectives.
For business owners
Get a clearer explanation of what needs attention and why, before deciding where to focus effort.
Fin for your decision-making →For marketing professionals
Investigate KPI gaps, develop improvement priorities and communicate the reasoning behind your next steps.
Support your marketing team →For agencies
Explore each selected client workspace’s evidence and prepare clearer explanations for strategy and reporting conversations.
Support your client work →A CLEAR ROLE
Guidance you can put to work.
Does Fin make changes to our marketing?
Fin provides analysis and recommendations. Your team—or ZeroDark’s optional done-for-you performance solutions—implements the work. Fin does not currently change campaigns, edit KPIs or create tasks.
Does Fin determine our SharkBlade score?
SharkBlade calculates scores using its scoring rules. Fin explains those scores and the supplied conditional improvement scenarios.
Can Fin guarantee outcomes?
Fin explains observations, assumptions and possible next steps. Score scenarios are conditional; marketing outcomes depend on the work, available evidence and how performance develops.
Is Fin a separate product?
Fin is part of the SharkBlade workspace experience. Questions and optional research are subject to shared workspace allowances.
YOUR NEXT MOVE
Meet the intelligence behind your next decision.
Explore SharkBlade and see where Fin fits into your marketing workflow.