Keep local evidence alongside the consolidated view
Review comparable location evidence alongside the group view. One strong office can make an aggregate report look healthy while other locations have discovery or contact problems.
Multi-location reporting needs consistent definitions and a reliable location map. Aggregation can help leadership see the whole business while hiding gaps that require local action. Compare locations in their operating context.
A worked example
A hypothetical group’s total inquiries rise because one new office is added. Existing locations may be unchanged or declining. A fixed-location cohort separates footprint growth from improvement within the original group.
How to apply it
- Version the included location set and shared-campaign allocation rules.
- Review local inquiry paths and source coverage.
- Compare both the fixed cohort and the current whole-business total.
What the result can establish
Do not allocate unknown inquiries to locations merely to complete a chart. Identify material changes in hours, offers or measurement. An accurate group story explains the composition of growth, not only its aggregate percentage.
Reference: Google Analytics: recommended events.
Supporting documentation
Google Analytics: recommended eventsGoogle: Search Console performance reportGoogle: helpful, reliable content