Use the public evidence without inventing private results
Public website and search evidence can reveal discoverability and communication gaps while leaving private performance unknown. External observations cannot establish actual ad efficiency, private analytics or sales outcomes.
Accessible page content, navigation, response behavior and some search observations can reveal useful issues before a client connects resources. Private analytics, advertising costs, inquiry identities and sales outcomes remain separate evidence. A comprehensive public review is strongest when it names those limits rather than implying total account visibility.
A worked example
A hypothetical public review sees an inquiry page with an obscured mobile button. A tester can reproduce that problem and document the viewport. Without private records, the reviewer cannot responsibly estimate how many leads were lost. The defensible finding is the broken experience, its affected journey and a proposed verification test.
How to apply it
- Capture the public URL, date, device context and reproducible observation.
- Distinguish observed search appearances from estimates and untested AI-readiness assumptions.
- List the additional access needed to answer conversion, spend or pipeline questions.
What the result can establish
The output should separate demonstrated issues, hypotheses and unavailable evidence. That makes an initial audit more useful for buying decisions. Connected SharkBlade reporting can later monitor supported measures without retroactively making an unmeasured historical result known.
Reference: Google: hiring an SEO.
Supporting documentation
Google: hiring an SEOGoogle: AI features and websitesGoogle: helpful, reliable content