The report should separate generation, capture and handling gaps
Connect source mix, capture quality and the next handling decision in the same review. A larger table is useful only when the team can interpret which records require attention.
A low inquiry total can reflect limited demand, a failed intake path or missing source coverage. A high total can include duplicates or unusable submissions. Use the report to locate the gap rather than repeat the count.
A worked example
A hypothetical month shows more form events but no increase in unique suitable inquiries. Review repeat submissions and source changes before celebrating growth. If routing is delayed, that operational issue deserves its own action.
How to apply it
- Compare supported source activity with deduplicated usable inquiries.
- Identify missing evidence and handling exceptions explicitly.
- Assign a specific fix and a later measure matched to the problem.
What the result can establish
SharkBlade can connect the review with its Lead Capture assessment and recommendations. The score does not replace source inspection. Completed work, improved measurement and improved demand should be reported as distinct achievements.
Reference: Google Analytics: recommended events.
Supporting documentation
Google Analytics: recommended eventsW3C WAI: validating formsGoogle Analytics: measurement documentation