A healthy total can hide an inactive location
Distinguish local relevance from group-wide totals when reviewing several locations. One highly active location can conceal gaps in the rest of the organization's communication.
Multi-location social reporting needs both a consolidated view and local context. Locations may differ in audience size, service scope and operating capacity. A single account average cannot establish that each location is well served.
A worked example
A hypothetical group’s largest office produces most posts and responses while two locations have outdated contact information. Aggregate impressions rise, but those local journeys still need repair.
How to apply it
- Define the account-to-location map and shared-content treatment.
- Check local service facts, contact paths and distribution activity.
- Compare locations with relevant denominators and explain operational differences.
What the result can establish
Do not imply a location received exposure merely because a central account published. Use local inquiry evidence where supported and keep unknown allocation separate. Benchmarking should compare sufficiently similar locations.
Reference: LinkedIn: post analytics definitions.
Supporting documentation
LinkedIn: post analytics definitionsGoogle Analytics: campaign URL parametersLinkedIn: marketing measurement resources