Publish service facts that a reader can check
Explain who the service is for, what work is included and what the next step involves. Broad statements about transformation leave both buyers and retrieval systems with little factual detail.
Clear service descriptions help buyers and automated systems understand what a company offers. State scope, audience, delivery model and important limits consistently. Avoid replacing useful facts with broad assertions of being the best.
A worked example
A hypothetical platform page says AI does everything but never explains whether it reports, recommends or executes changes. A factual explanation distinguishes intelligence from optional expert implementation and identifies the supported category coverage.
How to apply it
- Verify service names, included work and actual user pathways.
- Use consistent terminology across product, pricing and supporting guides.
- Explain material limits and link to detailed answers when needed.
What the result can establish
Do not disclose proprietary providers or scoring formulas to make the explanation useful. Public facts can be concrete while internal methods remain private. Clear information supports interpretation; no wording guarantees an AI system will retrieve or recommend it.
Reference: Google: AI features and websites.
Supporting documentation
Google: AI features and websitesFTC: advertising guidance for small businessGoogle: AI features and your website