An expert interview should add knowledge that was not in the template
Extract concrete explanations and examples from people who perform the work. Generic advice becomes more credible when a practitioner explains the decision and its constraints.
A useful interview asks for the reasoning, exceptions and practical details behind a decision. Approval is essential before publishing quotations, client references or confidential methods. AI-generated interview answers are not a substitute for an actual contributor.
A worked example
A hypothetical strategist explains why a low-volume procurement query mattered despite a small audience. The post can describe the evaluation criteria without inventing traffic results or attributing a fabricated quote to that strategist.
How to apply it
- Ask about a specific decision, the evidence used and where the method fails.
- Confirm wording, attribution and publication permission with the contributor.
- Turn separate insights into focused posts with enough context to remain accurate.
What the result can establish
Label illustrative material and protect private examples. If no interview took place, publish the method as an editorial explanation instead. Thought leadership depends on a checkable contribution, not an invented expert conversation.
Reference: FTC: advertising guidance for small business.
Supporting documentation
FTC: advertising guidance for small businessNIST: AI Risk Management FrameworkLinkedIn: marketing measurement resources