Marketing Intelligence
Digital Marketing Audit Example: An Annotated Sample Report
Walk through ZeroDark’s fictional 19-page audit example and learn how to distinguish ratings, research illustrations and a practical action plan.
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FEATURED GUIDE / DIGITAL VISIBILITY
What Is a Digital Visibility Audit?
Understand what public website and search evidence can reveal, where account access becomes useful, and how an audit connects to ongoing reporting and improvements.
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Marketing Intelligence
Fin's Role in Marketing Intelligence
Use Fin, SharkBlade’s AI Marketing Strategist, to ask better questions about workspace evidence and translate findings into reviewable next steps.
Read article →Social Media
Build a B2B Social Content Pillar Plan
Build a B2B social content pillar plan around buyer questions, useful proof and a clear destination for each post.
Read article →Lead Capture
B2B Lead Capture: Nine Sources to Review
Understand SharkBlade’s nine lead capture categories and why forms, visitors, company signals and ad conversions must remain distinguishable.
Read article →Marketing Intelligence
B2B Marketing KPI Examples: Definitions, Formulas and Targets
Use a B2B marketing KPI reference with definitions, denominators, example calculations and the evidence needed to interpret each measure.
Read article →Social Media
B2B Social Media KPIs Beyond Follower Count
Choose B2B social media KPIs by objective, then interpret impressions, interactions, clicks and enquiry evidence without confusing them.
Read article →AI Search Visibility
AI Visibility Audit: Readiness Checks vs Observed Answers
Understand an AI visibility audit by separating public website readiness, observed answer presence and the evidence needed to recommend improvements.
Read article →AI Search Visibility
AI Visibility Improvements Beyond Adding More Text
Improve AI visibility by investigating a specific question and evidence gap, then make useful changes that can be reviewed over time.
Read article →Organic Search Traffic
B2B Content Marketing Strategy: Connect Buyer Questions to Measurable Outcomes
Plan B2B content around buyer decisions, useful evidence and measurable inquiry paths across search, website and social channels.
Read article →Paid Media
B2B Cost Per Lead: Define the Lead First
Calculate B2B cost per lead only after defining the lead, spend scope and reporting period; keep platform conversions and unique inquiries separate.
Read article →Marketing Intelligence
Agency Client Reporting Without the Data Dump
Run a clear agency client reporting workflow: preserve workspace context, explain the important changes and hand off specific actions.
Read article →Marketing Intelligence
Agency Reporting Software: A Multi-Client Evaluation Checklist
Choose agency reporting software using a multi-client checklist covering workspace boundaries, KPI definitions, reporting workflow and total cost.
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